Grow Organically on Instagram. Instagram is nothing new. It has been around for years and has grown to help people and businesses express themselves and their products. Or it is an easy way to share pictures with your family and friends.
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What is Instagram?
Instagram is a social media application you share pictures and videos from your smartphone. It was started in 2012 and has just grown since then. People love visuals and pretty pictures. It allows you to follow other users and be able to like their photos that they post.
Most Instagram users would like to have a large number of followers. So, how do we gain followers?
How to Grow Organically on Instagram?
Instagram is always changing and adding new concepts to improve. But even with those changes, these are the tried and true steps to grow.
Know your Audience
Know who your followers are. Your followers are the accounts that are following you and see the photos that you post on their home page. So, if you have a business and depending on what your business is, your audience is your potential customers that you are trying to appeal to.
Experiment with your posts and see what your audience likes. If you have a business account on Instagram, you can see the insight of your post. Insight shows you the demographic (gender and age) of who liked your photo.
Once you know who is your audience, you can start creating content. Remember, Instagram is a visual social media app, people want to see pretty pictures. Have a theme to make your Instagram feed seem consistent. There are multiple themes and presets you can use to give your feed that consistency.
Just like the Quality of Photos, you will have to post consistently also. Some Instagram users post once or twice a day. If you are not up to that commitment that is ok. You can post once a day or once a week, as long as you are consistent. Find a good schedule for you and stick to it.
Engage on Similar Accounts
ENGAGEMENT IS KEY! Instagram is a social media app, so you need to be social. It is nice to receive likes and comments on our own photos but to grow your following you need to return the love. Depending on your spare time, spend an hour a day liking and commenting on similar accounts.
Make sure to also like and comment on photos of accounts you may not follow. A good way to do this is to go to the search bar on Instagram, search any hashtags you may use, and comment on photos that appear under that hashtag. This also allows other accounts to see you posting genuine comments and may take a look at your account. Genuine comments are best, leaving an emoji is not considered a genuine comment.
Use Relevant Hashtags
Instagram allows you to post 30 hashtags along with your photo. This is a great way for your photo to be seen by accounts other than the ones that already follow you. Make sure to use a mixture of large hashtags and smaller hashtags.
Use relevant hashtags that go along with your photo. You can add any brands, niche, location, events or more, but make sure they go along they represent aspects of your post.
If you take anything away from this I hope it is that engagement is key. Make sure to like and comment on accounts that you like and also in the same niche as you. Instagram is a great way to make connections. Don’t be afraid to message someone and just let them know you like their content.
Whatever you do, do not “buy” followers. Yes, you will gain a large number of followers but they aren’t true followers. You want to make connections and gain accounts that will interact with your posts.
However you use Instagram I hope you found something useful in this post. How to grow organically on Instagram. Good luck with your growth!
Don’t forget to follow along on Instagram.